Improving Online Customer Experience
The world has changed and will only continue to do so, just faster. Therefore you will also need to continuously adapt the way in which you interact with your online customers.
Customer experience is a key business driver, especially online, so are you giving your customers what they need? Can they find what they want, where they want it, and are you converting enough of them into profitable customers?
We can help improve user engagement and sales through a process known as Conversion Rate Optimisation (CRO) – (just to throw in another acronym), which will optimise your site to convert a greater percentage of visitors into customers, therefore earning you more, but without the need to pay more to increase your traffic levels.
We achieve this by assessing your site, evaluating your analytics and multivariate test data (or if these don’t exist, helping you get them setup), setting up page exit surveys, advising you on pricing, merchandising (i.e. what products get placed where), and then, mixing this all in with feedback from internal workshops, customer focus groups and competitor benchmarking, so as to provide you with a range of clear, actionable, customer retaining, revenue generating recommendations.
We can help you delight your customers. To discuss exactly how, contact us now for a no obligation discussion.